Bali Tourism Reaps Singular Success in a World Plagued by Economic Woes.
(7/4/2009) The prestigious STR Global - a world leader in benchmarking hotel performance, has singled out Bali's hotel industry as a star performer in a world hotel market currently dominated by under performers.
Year-on-year measurements for May showed Asia-Pacific hotel occupancies dropped between 14.9% to 55.44%, while Bali managed to actually improve occupancies level during the same period.
The average daily rate (ADR) of hotels within the Asia-Pacific regions declined 15.2% to US$117.86 in May. This, however, was not the case in Bali where ADR increased 18.5% to US$127.83.
Revenue per available rooms (RevPar) also took a beating in the Asia-Pacific region, declining 27.9% to US$65.26. While Bali was the only market in the region that managed to increase its RevPar in May, improving 10.8% to a respectable US$88.79.
STR Global identified Bangkok, Beijing, Phuket and Shanghai as registering occupancies below 50% in May with reasons ranging from post-Olympic over supply (Beijing), political uncertainty (Phuket and Bangkok) and a declining economy (Shanghai).
Bright spots in the STR Global report were Brisbane, Melbourne, Seoul and Sydney recording occupancies above 70% for May 2009.
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