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The government officially launched Visit Indonesia Year 2008 on Wednesday, with the main aim of luring up to 7 million foreign tourists and booking US$6.4 billion in foreign exchange income.
To help reach the target, the government is setting aside $15 million for a domestic and international advertising blitz.
"The budget will be used to finance the promotion campaign, especially abroad," Culture and Tourism Minister Jero Wacik told a media conference before the grand launch of the program, which will be the second for the country.
The government held its first Visit Indonesia program in 1991, which was not particularly successful, increasing the number of foreign tourists by merely 400,000 from the year earlier, according to the Central Statistics Agency (BPS).
BPS data show that in 1991, around 2.5 million foreigntourists visited the country, from 2.1 million in the previous year.
Source: http://www.thejakartapost.com
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